A.  The user interfaces on today's devices are based on designs that are decades old. They make today's products more difficult to use, not easier, and they inhibit broader adoption of advanced mobile features, services and applications.

Remember what the graphical user interface did for PCs? It made computers easy to use. That system worked great for the last twenty years, but the rise of smaller screens, mobile devices, the Internet and a much broader array of applications has made the old GUI obsolete.

Yuvee creates the keys, buttons and software that make user interfaces fun and easy to use. We envision one simple system for all devices, for every application ... and that's what we provide.

A.  A lot! For starters, the standard cell phone keypad was introduced commercially in 1962 when all you had to dial was 7 or 10 numbers. Now, you have to use it to enter text, commands (such as conference, speaker, volume up and redial), respond to emails, play games, download music, take photos, etc. It is about as useful for these new capabilities as rotary phone dials were for entering calling card numbers. And, it is labeled in English, when most cell phones are sold worldwide to people who do not speak or write in English.

Commands are at the heart of the NeoKeys Launcher. Only commands can unlock the true power of the telephone, enabling feature-rich applications like games, photography and web surfing. Commands should be easy to enter and presented in any language. You should not have to a manual or cheat-sheet card. You should have built-in simplicity.

Also critical in this new era is easy text entry, enabling users to write emails, use instant messaging, enter names and addresses, create notes or text documents and many other things.

Finally, the current cell phone keypad wastes about one half of the surface area of the phone in terms of generating revenue.

Yuvee has solved all these problems and more.

A.  A lot! The standard PC keyboard was designed to slow the typist down for the pre-electric typewriter because the mechanical keys would get caught on each other. So right from the start, a limitation on speed and technology was the driving factor behind imposing an inferior system on the user. Technology should not force users to adapt to it. Other reasons include: (1) it takes a long time to learn ? and a lot of people (maybe the majority of everyday folks) only use it by ?hunting and pecking? with one or two fingers; (2) it requires you to commit two hands to using it (when almost nothing else in your lifestyle requires two hands); (3) it does not allow for easy entry of commands (only text); (4) it does not fit in any mobile device unless the keys are tiny; (5) it works naturally only for a 26 letter alphabet-based language; (6) it is too big: it does not fit in any part of our lives except in an office on a desk (when we live a mobile life, and computers are as much entertainment as office tools, and they reside everywhere in our lives, not just our desktops); (7) the wireless versions of the desktop keyboard and mouse only free you from having a cables, but you are still stuck with using them on the desk, whereas ours frees you entirely to walk around, use one hand and do everything; (8) when it is built into a laptop, it forces us to hunch over the laptop to use it   another example of technology forcing us to adapt painfully to it; (9) a lot of the world uses Asian character-based languages for which the standard keyboard is terrible; and (10) we could go on and on.

The standard PC keyboard is your grandfather's 1970s four-door sedan. It was bad technology to start with (big, heavy, old, gas guzzling, needs two hands on the wheel just to keep it on the road, a mono radio with one speaker, no a/c, wind-down windows and really ugly), and it is horribly out of date. It belongs in a museum, not on the road. Same goes for the standard PC keyboard. It belongs in a museum, not in or attached to any PC or other device.

Then why do we still have it? Because the technology industry has never given you anything better! For centuries, people had to walk, ride a horse or take a train to get somewhere. Does that mean planes and cars were a bad idea with no future and no profits? For centuries, people wrote with pen and ink. Did that mean that the typewriter was a bad idea with no future and no profits? Well, the same goes for the standard PC keyboard. It had a place, but starting now it is heading into the history books.

A.  Because it makes all of our lives harder, less productive and more frustrating. Just a few years ago, computers were computers, telephones were telephones, TVs were tvs and stereos were stereos. Now there are cell phones, PDAs, UMPCs, mobile internet devices, laptops, PCs and home entertainments systems, tablet PCs, touchscreen devices and automobiles and all have computers in them. All of these have functionality that once was offered by only one type of device. For instance, your cell phone alone can send text messages, check email, hold your

address book, keep your calendar, play games and surf the Web, and your PC can give you the news, play games and movies, and store and play music. These devices have grown smaller and more powerful. And they are no longer just advanced office tools. They are widely used by everyday consumers who do not have the time, interest or resources to be trained on every device. So having different input formats on devices that increasingly do the exact same thing is a very real and very big problem.

A.  First, we will make the everyday user's life better. People will use all the features of their advanced devices easily and happily.

Second, we will drive a whole new level of productivity into everyone's lives because we will win back for you all the time wasted trying to learn how to use badly designed devices. Individuals will not need technology advisors to learn how to use their cell phones. Businesses with their people on the road, will not suffer because they do not have any technology staff or they only have technology staff in their headquarters. The folks on the road and at home will be able to use their devices without needing technology gurus.

Third, we will save everyone time and money. We will drive the cost of buying and maintaining hardware down for individuals and businesses. No one will need to buy a separate mouse and a separate desktop phone anymore. One keypad will replace the huge PC keyboard, the desktop phone and the mouse!

Fourth, we will enable a whole new design for portable and mobile devices. Suddenly, a full functionality keypad will fit in the size of just a few inches. Not only will mini-PCs be easy, but the keypad can also be built into a car or an airplane's armrest. (Think about it. Cell phones are small computing devices that you carry around. Cars and planes are big computing devices that carry you around. They're all just computing devices. Our keypad works for all of them.)

Fifth, the full capability of advanced wireless infrastructure such as 3G, 4G and WiMax networks will be truly in demand by the consumer because all the advanced services will be easily and intuitively accessible.

Sixth ... well we probably can't even predict where all of it will lead. That's part of the excitement.

A.  Yes! How many keypads are in your life, from PC keyboards, to telephone keys to remote controls? How important are your hands and fingers in your life? We make them smarter, faster and stronger. How important are phones and computers

and entertainment and social interaction on your devices? We bring you and them together in a way that puts you in charge.

A.  First and foremost, the consumer will experience a sense of empowerment, relief and appreciation, because the consumer will get immediate, easy control over all aspects of their devices in a manner that reflects the way the consumer wants to interact with the technology in their lives.

We move manual entry from the pre-electric typewriter, mainframe and PC eras, into the mobile era.